Every country awaits the beginning of a festive season. In western countries it is usually around Christmas and you’ll see a buzz of activity in all retail stores, lifestyle stores, both online and offline, around that time of the year. In India, the celebration of Ganesha’s birthday (the famous Elephant head God) marks the beginning of the festive season. It also marks the onset of families and communities coming together to celebrate these festivals through some lip smacking cooking, new clothing and a whole lot of gifts.
The corporate communities have caught up with this very well in the last decade, making the corporate gifting industry go dizzy to feverish levels, by demanding for new and innovative products. Today with over millions of gifting options in the market, how do you know which one is the right one for you? Having been a main stream player in this field for over two decades, I’m excited to share my two cents on simple ways to find the right gift.
Think gift – not product
Start your search by looking for a gift – Remember that little red box gift wrapped with a ribbon, you got as a child? And you were squealing with joy and beaming smiles when you got to open it. Now hold on to that thought…that’s exactly how your recipient needs to feel when he gets your gift. The purpose of a gift is to make the recipient feel special, loved and significant. When go from this perspective, your search gets better and you start thinking more about how the person will feel when you give him / her a Bluetooth speaker, an AI enabled device, a picture frame or a box of chocolates. Try it!
Tip – Make sure you wrap the gift well and add a name tag on it! People love to see their name on a gift. Makes them feel special 🙂
Think emotion – only emotion
I know this one always faces a huge resistance. For a moment get into the recipient’s shoes and imagine getting a gift. What would it mean to touch your heart, to surprise you with the unexpected? No matter which corporate company it is and who the receiving teams are – at a basic level, your gift touches a person’s heart or it does not. It is from one person to another when you break it all down.
Tip – Inside the gift box, place a personal hand written note with genuine words of gratitude and appreciation. Happy emotions guaranteed!
Think value – not budget
Buying a gift is never about a budget – it is always about value. Even if you are the most calculative procurement head, I can challenge you to this one. When you think only budget and settle for a cheaper, sub-standard gift, in terms of performance, brand or features, I can assure you that gift is never going to be used by the recipient. It will land up in the hands-me-down list almost instantly and this rips off your chance of Return on Investment. If the recipient does not use it, your brand recall becomes non-existent.
On the other hand when you think of how the gift is going to add value to the recipient, there is a larger chance of the gift being appreciated, used and therefore serves as a great tool to grow your brand.
Tip – say no to Vouchers! Spend some time and look for that gift! Or call an expert!
Helping people and mother earth feel special is what we do, all day long! And that’s why we love what we do.
Entrepreneur I Blogger