Founder's Desk

My Top 3 Learnings From Being In A Commoditized Business

If you are also in a commoditized business like I am, then this post you may resonate with

The corporate gifting domain is fiercely inundated with:
🔁 Imitation merchandise – Numerous brands present indistinguishable sippers, caps, notebooks, and the like.
⚔️ Ruthless competition – It’s a relentless battle of pricing and relentless negotiations, particularly when dealing with substantial transactions.
🚫 Absence of entry barriers – Anyone can step into this arena; all that’s required are a few supplier catalogs, and you’re ready to embark. No initial capital expenditure, no prior experience necessary.

Fortifying my presence in this industry and flourishing over the past two decades has been fueled by the following:
💥 Unparalleled creations – We have meticulously crafted an extraordinary assortment of gifts, meticulously designed to stand out, evading replication as we manufacture them in-house. This strategic approach has shielded us from cutthroat competition and arduous negotiations.

💖 Unleashing delight – Gifting, at its core, is about igniting emotions. We have made this principle the epicenter of our operations, and it resonates through our remarkable array of offerings. The meticulous attention to detail, be it the personalized gift tags, exquisite wrapping, or thoughtful cards accompanying each gift, generates profound joy in the hearts of recipients.

💰 Transparent pricing – From the very outset, we have been trailblazers in the corporate gifting sphere, fearlessly disclosing our prices. By doing so, we ensure our customers feel secure and empowered when making purchases. (Imagine stepping into a shoe store with no price tags attached to the shoes—would you feel comfortable buying?)

I would greatly appreciate hearing your insights on how to thrive in today’s competitive landscape, regardless of the industry’s disarray or the daunting challenges it presents. What strategies have you employed in your own business that I can learn from? 🌟

Leena Munot
The Giving Tree